Querido Tulum – Identity Deveopment by Futura

“Querido Tulum” – Art Direction, Branding, and Graphic Design by studio Futura.

Mexican branding and design studio Futura was asked to help with a fresh visual identity for a residential development located in the city of Tulum, Quintana Roo. Their naming proposal “Querido Tulum”, which means “Dear Tulum” is based on the idea of writing a letter or postcard – exactly the way we do when being on vacation. This epistolary style served as the basic concept for the entire brand and communication design. Read more about the branding project below the first image.

“Querido Tulum” (Dear Tulum), branding by studio Futura for a residential development.
“Querido Tulum” (Dear Tulum), branding by studio Futura for a residential development.

The brand idea behind Querido Tulum.

Tulum is a city that offers an exceptional quality of life praised by both settlers and visitors. It’s a place to come down, forget the time and simply enjoy life to the fullest. You just have to be there and you will feel immediately the relaxed lifestyle of the city.

The general brand identity is a homage to the city and its easy-going lifestyle. Studio Futura has created a brand experience, which refers to the moment when residents write a letter or postcard to friends and relatives who live somewhere else and in this case, it’s like sending greetings from paradise. Check out some more examples of the successful visual identity below. To see even more of Futura’s outstanding graphic work, do not hesitate and have a look at their website.

The naming is based on the idea of writing a letter.
The naming is based on the idea of writing a letter.
A friendly and welcoming visual identity.
A friendly and welcoming visual identity.
The design expresses the laid-back lifestyle of the city.
The design expresses the laid-back lifestyle of the city.
Envelopes.
These fresh envelopes are part of the identity system. The chosen color refers to the sky.

Discover more inspiring work in our Graphic Design and Branding categories. Both sections are characterized by a vast variety of most creative design solutions.

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