Art direction, graphic design, and branding by Underline Studio for Prefix Institute of Contemporary Art.
The Prefix Institute of Contemporary Art is dedicated to promoting photographic and different kinds of media arts through gallery exhibitions, events, and high-quality printed publications. Underline Studio was tasked to revise the existing brand identity to give the institute a more international appearance. The new visual experience is based on an array of various elements including signage, invitations, posters, magazines, and books. The distinctive style has established Prefix as one of Canada’s leading art organizations. A few images of the new brand identity can be found below. For more of Underline Studio’s creative work, please visit their website.