Personal identity design by Paolo Pettigiani.
In addition to his design studies at the Polytechnic University of Turin, Paolo Pettigiani is a photographer, and snowboard instructor.
This project was realized during a brand design course. Paolo Pettigiani’s goal was to create a personal identity that reflects the three fields consisting of: snowboarding, photography, and graphic design. These three areas represent his passion and personality. He came up with the idea of a logo design based on three mountain tops, which represent the topics of snowboarding, photography, and graphic design. The three mountains are presented in a graphic, minimalist style.
The angular forms also serve as the main design feature on any media, whether print or web. Below you can see different brand materials of his personal identity. The collection includes his stationery set, business cards, and the logo design.