Graphic design studio JULY has created a badass brand identity for Maison Dentaire.
Studio JULY has been commissioned to work on a suitable brand strategy and visual identity as well as printed collaterals, packaging, and website design for Maison Dentaire, a dental clinic blending heritage and youth. Through a gritty tone of voice and a crisp yet daring type treatment, studio JULY’s goal was to develop a visual experience that conveys a feeling of establishment, confidence, and experience combined with a young attitude.
“Walking into Maison Dentaire, you immediately feel it is not your typical dental clinic. The familiar and laid back atmosphere makes you feel that you’re in good hands – it’s comparable to walking in your neighborhood’s barbershop, where you will sip a whiskey while waiting for your ‘man’ to groom you. That same person who was taking care of your ‘pa and Grandpa, making sure they always looked fresh and on point. “It’s not a men’s cave, it’s just about the global spirit.” Patients actually enjoy going to the dentist, it becomes their good moment in a bad day, even with a bad tooth.”
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