Mailbooks for Good.
Australia based full service agency BMF created this packaging for Mailbooks for Good, which collects book donations to The Footpath Library, a charity organization that provides books for homeless and disadvantaged Australians. If a reader has finished a book, he can use the specially designed ‘dust jackets’ to send it as a pre-paid and pre-addressed parcel directly to the charity for distribution to those in need. This initiative was created by BMF in cooperation with Random House Australia.
