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Jens Müller’s book Logo Modernism examines the influence of modernism on graphic design.
The influence of modernism in the fields of visual art, architecture, and product design is obvious and omnipresent in everyday life. From the middle to the end of the 20th century, there was an era marked by enormous technical progress. With bold rectilinear buildings and minimalist paintings, the mankind broke off with the conventions of the past. This period also had a significant influence on graphic design. In the book ‘Logo Modernism’, German author and award-winning graphic designer, Jens Müller has collected about 6,000 trademarks, mainly focused on a period from 1940 – 1980. Written in English, French, and German, this unprecedented TASCHEN publication examines how modernist ideas gave birth to a great variety of iconic brand design solutions. Read more below or click on the following link to order the book on Amazon.
The book ‘Logo Modernism’ is an incomparable conglomeration of design examples and case studies.
Split into 432 pages, Jens Müller has put together a wide selection of different brands ranging from small media agencies to galleries, retail companies, and airlines. The book is divided into three main categories: Geometric, Effect, and Typography. Each of the three chapters is divided into a variety of creative sub-categories such as Alphabet, Overlay, Dots and Squares. In addition to the extensive selection of trademarks, this TASCHEN publication includes a well written history of logos as well as an essay by R. Roger Remington on modernism in graphic design. With diverse designer profiles and informative case studies, Jens Müller’s book ‘Logo Modernism’ is a great resource for graphic designers, advertisers, branding and marketing experts.