A distinctive brand identity developed by graphic design studio Abracradama for Hap Ceramics.

Led by Johanna Dahmer and Lena Cramer, Abracradama is a young graphic design and branding studio based in Düsseldorf, Germany. Their creative work ranges from graphic design and branding to editorial, art direction, and holistic projects. The creative duo has recently completed the visual identity for Hap, a new German label specializing in handcrafted ceramics.

Using simple graphic shapes, Johanna Dahmer and Lena Cramer have produced a brand identity that masterfully reflects the craftsmanship and simple design of Hap Ceramics. Just have a look below. For more of Abracradama’s creative work, please visit their website or follow the young graphic design duo on Behance.

Graphic design and branding by studio Abracradama for Hap Ceramics
Graphic design and branding by studio Abracradama for Hap Ceramics
Graphic design and branding by studio Abracradama for Hap Ceramics
Graphic design and branding by studio Abracradama for Hap Ceramics
Graphic design and branding by studio Abracradama for Hap Ceramics
Clen graphic design using semicircles and gradients.
Graphic design and branding by studio Abracradama for Hap Ceramics
Poster design
Graphic design and branding by studio Abracradama for Hap Ceramics
Handcrafted ceramics
Graphic design and branding by studio Abracradama for Hap Ceramics
Brand visuals (product image and typography)
Graphic design and branding by studio Abracradama for Hap Ceramics
The graphic design concept is based on clean typography and simple geometric shapes.
Graphic design and branding by studio Abracradama for Hap Ceramics
The stationery system including business cards and letterheads.

All images © by Studio Abracradama. Feel free to check out other inspiring projects in our popular Graphic Design and Branding categories. WE AND THE COLOR is your source for the daily dose of creative inspiration!

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