A sophisticated brand identity created by studio Kati Forner for Bloom Berkeley.

Based in Los Angeles, California, Kati Forner Design is a full-service creative studio specializing in a wide range of graphic design and branding projects. The studio was recently commissioned to create a new brand identity for Bloom Berkeley, an addition of condominiums to a vibrant, diverse, and growing community. The project included the development of a suitable branding concept as well as a range of printed collateral and additional branding materials for print and web. Please have a look below. For more of Kati Forner’s creative work, please visit the studio website or check out the portfolio on Behance.

Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.
Graphic design and branding by Kati Forner for Bloom Berkeley.

All images © by Kati Forner Design.

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2 COMMENTS

  1. This is gorgeous work. Exciting, cohesive, well-thought-out, a pleasure to look at. Except that until I read the introductory paragraph — twice — I had no idea what this brand was for.

    Boutique agency? Visionary business consulting firm? Hipster maker of something so of-the-moment that if you don’t already know who or what Bloom Berkeley is, you don’t need to know? When I saw the kitchen I had other guesses. Interior design? High-end supplier of home building materials? Retail store? Real estate was far, far down my list of possibilities.

    It’s too bad, because this work is otherwise perfect. A little intrigue in advertising is a good thing. Too much loses people.

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