Eatery Social Taqueria – restaurant identity by Swedish agency Lobby Design.
Lobby Design is a small agency based in Stockholm. Their creative team was commissioned to develop the funny restaurant identity for Eatery Social Taqueria, a new project by top chef Marcus Samuelssons. The taqueria is located in Malmö. Its playful concept draws inspiration from Malmö’s cultural diversity as well as the street life of New York City and classic American Tex-Mex joints.
Lobby Design created an identity concept based on bright colors and funny Mexican illustrations of stereotypical things. Their work included the logo design, the development of an overall branding concept, the creation of some restaurant murals as well as a packaging set and a responsive website. For more of their work, please visit: lobbydesign.se