A modern brand identity based on simple graphic shapes created by Tiffanie Mazellier for Bayntel, a data analytics company.
Tiffanie Mazellier, a freelance brand and interface designer was asked to work on a new visual identity for Bayntel, a data analytics firm that enables companies to express their potential through detailed analysis with strategic decisions.
“By reflecting values of reliability, safety, and precision, the main goal was to create a visual language based on simple, effective, and easy-to-understand geometric forms to translate complex concepts and make them understandable. We have chosen to represent the extent and quantity of existing and to come of data, through the representation of a whale, the largest mammal in the world, which also reflects the area in which Bayntel extends its services: the Pacific Basin. The logo shows a play of proportion between the symbol and the name in order to demonstrate the notion of scale and Bayntel’s ambition. We chose a deep, bluish-green to express growth, ingenuity, and stability.” — Tiffanie Mazellier