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The Avenir font, a sans serif type family.
Avenir is a classic sans serif font family designed in 1988 by the legendary Swiss font designer Adrian Frutiger (Type Foundry: Linotype). The French word “Avenir” means “future” and refers to the similarity to the Futura family. But Avenir is not a purely geometric font. Its vertical strokes are thicker than the horizontals, the “O” is not a perfect circle, and the ascenders are slightly shortened. These makes Avenir a very legible font that you can use for both headlines as well long and small text. This linear grotesk type family consists of 6 weights plus matching italics and is available as Webfont and Desktop font.
Other well-known fonts by Adrian Frutiger are for example: Univers, Frutiger, Linotype Didot, and Glypha.
Buy the Avenir font family on MyFonts.com
![The Avenir font is a sans serif type family by Adrian Frutiger. The Avenir font is a sans serif type family by Adrian Frutiger.](http://weandthecolor.com/wp-content/uploads/2013/07/Avenir-Sans-Serif-Font-Family-by-Adrian-Frutiger.png)
![Avenir - Sans Serif Type Family - Weights Avenir - Sans Serif Type Family - Weights](http://weandthecolor.com/wp-content/uploads/2013/07/Avenir-Sans-Serif-Type-Family-Weights.png)
![Avenir - Text Sample Avenir - Text Sample](http://weandthecolor.com/wp-content/uploads/2013/07/Avenir-Text-Sample.png)
The Avenir type family is available for purchase on MyFonts.com
Check out more recommended fonts here.