“Less is more”

The well known quote often used by designers was probably the principle for the identity design of Hotels amb DO, a Catalan wines week in the hotels of Barcelona by the Institut Català de la Vinya i el Vi in cooperation with the Barcelona Hotels Association. The creative team of studio Atipus reduced the design to essentials and created a graphic identity based on simple graphics.

Hotels amb DO - Visual Identity by Atipus

Hotels amb DO – Visual Identity by Atipus

Hotels amb DO - Identity Design by Atipus

Hotels amb DO – Identity Design by Atipus

Hotels amb DO - Marketing Material by Atipus

Hotels amb DO – Marketing Material by Atipus

Hotels amb DO - Web Design by Atipus

Hotels amb DO – Web Design by Atipus

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

You can follow WE AND THE COLOR on: