An elegant and sophisticated brand identity developed by Pop & Pac for Middletown Cafe.
Over the past years, Australian graphic design studio Pop & Pac has made a name for itself due to a range of high quality branding concepts for several restaurants and coffee shops as well as other graphic design projects. The Melbourne based studio has recently completed a classy brand design for Middletown Cafe. They say the whole visual experience is inspired by Kate Middleton. Throughout the entire creative process she became more and more a creative muse for the project. The visual identity is a response to her fashion style, her humble nature and her ascension in to The Royal Family. Studio Pop & Pac was responsible for the overall brand concept as well as graphic, brand, web, and interior design. Some images can be found below. To see more of Pop & Pac’s graphic work, please visit their website.