A versatile brand identity developed by Rice Creative for Maison Marou.

Rice Creative is a branding and graphic design studio based in Ho Chi Minh City, Vietnam. Some of you may have already seen a few examples of Rice Creative’s outstanding projects on WE AND THE COLOR. This time I want to show you their beautiful work for Maison Marou, a cafe, patisserie, and gourmet chocolate factory located in a 1930s Art Deco house on Calmette Street in the heart of Ho Chi Minh City. The team of Rice Creative was asked to help with a full brand identity concept including graphic, packaging, and interior design. Please read more below the following image.

Maison Marou brand materials by Rice Creative.
Maison Marou brand materials by Rice Creative.

Marble and slabs of plywood refer to stacked bars, while vertical rectangular units symbolize the typical grid pattern of chocolate bars. A custom typeface has been applied to a variety of branding materials and metal plates which can be arranged in several ways. Some rough illustrations express the rugged side of the brand. In addition, a flexible packaging system has been created in different shapes and sizes. Some examples of the well designed brand and packaging materials can be found below. For more, please visit the Rice Creative website: rice-creative.com

Chocolate packaging.
Chocolate packaging.
Cafe, patisserie, and gourmet chocolate factory in Saigon, Vietnam.
Cafe, patisserie, and gourmet chocolate factory in Saigon, Vietnam.
Poster illustrations.
Poster illustrations.
Delicate chocolate.
Delicate chocolates.
Printed collateral and packaging materials.
Printed collateral and packaging materials.
Stationery and business cards.
Stationery and business cards.

All images © by Rice Creative.

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