Lady in Satin – Brand Identity.
Carla Cascales Alimbau, a creative graphic designer, illustrator and photographer from Barcelona designed this beautiful visual identity and packaging for Lady in Satin, a fashion brand that produce handmade tailored clothes for woman.
From the designer: One of the main characteristics of Lady in Satin is the use of lace. To create the logo I drew the basic structure of a lace and took out one of its elements, a nine-sided polygon with rounded corners that after became the symbol of the brand. All clothes have a vintage feel so I chose a monospaced typography reminiscent of the old typewriters to emphasize this feature.
PACKAGING. I considered important for the packaging to preserve the handmade factor of the brand, therefore all packs are different, the clothes are wrapped in a thin silk paper and protected by a kraft bag or box, these are decorated with corporate blue ribbons, lace and the brand’s logo stamped in black. The inside labels are sewed and the external ones are designed from vintage inspired papers.
WEBSITE. Something very simple to upload, something between a blog and a website, a customized tumblr with the image of the brand. A place where the fashion designer can easily post all the pictures of the new collections.