Instagram Logotype.

Mackey Saturday, a Denver-based graphic designer had the opportunity to create the new logotype for Instagram. The old logotype was based on the Billabong font, a retro handlettered script font. This typeface is inspired by 1940s and 1950s script headings with rather free handwritten letters. Mackey Saturday created a more unified and harmonious typeface that gives Instagram a unique appearance.

Instagram - New Logotype by Mackey Saturday

Instagram – New Logotype by Mackey Saturday

Instagram - Old Logo vs New Logotype

Instagram – Old Logo vs New Logotype

Instagram - Logotype Revision by Mackey Saturday

Instagram – Logotype Revision by Mackey Saturday

Instagram - Logo and Type Uniform Alignment by Mackey Saturday

Instagram – Logo and Type Uniform Alignment by Mackey Saturday

Instagram - Logotype Curves

Instagram – Logotype Curves

Instagram - Shape of the Logotype

Instagram – Shape of the Logotype

Instagram - Logotype by Mackey Saturday

Instagram – Logotype by Mackey Saturday

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