Instagram – Logotype Revision by Mackey Saturdayby Dirk Petzold on May 10, 2013 • 12:40 No Comments
Mackey Saturday, a Denver-based graphic designer had the opportunity to create the new logotype for Instagram. The old logotype was based on the Billabong font, a retro handlettered script font. This typeface is inspired by 1940s and 1950s script headings with rather free handwritten letters. Mackey Saturday created a more unified and harmonious typeface that gives Instagram a unique appearance.