Instagram Logotype.

Mackey Saturday, a Denver-based graphic designer had the opportunity to create the new logotype for Instagram. The old logotype was based on the Billabong font, a retro handlettered script font. This typeface is inspired by 1940s and 1950s script headings with rather free handwritten letters. Mackey Saturday created a more unified and harmonious typeface that gives Instagram a unique appearance.

Instagram - New Logotype by Mackey Saturday

Instagram – New Logotype by Mackey Saturday

Instagram - Old Logo vs New Logotype

Instagram – Old Logo vs New Logotype

Instagram - Logotype Revision by Mackey Saturday

Instagram – Logotype Revision by Mackey Saturday

Instagram - Logo and Type Uniform Alignment by Mackey Saturday

Instagram – Logo and Type Uniform Alignment by Mackey Saturday

Instagram - Logotype Curves

Instagram – Logotype Curves

Instagram - Shape of the Logotype

Instagram – Shape of the Logotype

Instagram - Logotype by Mackey Saturday

Instagram – Logotype by Mackey Saturday

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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