Design by ContentFormContext for BEAT360 – Kia’s first brand experience hall.
ContentFormContext (CFC) is a Seoul, Korea based multi-disciplinary graphic design studio focusing on branding and packaging. Their aim is to transform content into visual forms based on the right context. Through thoughtful and effective brand experiences, they
create new values for various companies. Their creative team was responsible to develop an extensive design concept for BEAT360 – Kia’s first brand experience hall. Through artistically designed motor exhibitions as well as branded content and diverse cultural events, its aim is to provide customers with an explosion of inspiration. Studio CFC has created a visual system based on flexible typography and a uniform design to convey the brand essence of “A Different Beat”. Some images of the identity can be found below. For more of CFC’s creative work, please visit their website.