Branding and packaging by IWANT design for UKIYO, a London based Matcha tea brand.

The creative team of IWANT design was recently commissioned to create a unique corporate identity and packaging for UKIYO, a London based Matcha tea brand launched in 2018. They designed UKIYO to appeal to the health-conscious visually savvy. Their aim was to connect premium design with premium quality Matcha flavors. The eye-catching packaging has been made using high-quality Fedrigoni Woodstock papers. The result is a brand experience, which is as comfortable in the food-hall and home store environment as it can be on the pages of magazines such as Wallpaper and Vogue. Just have a look below. For more, please visit the IWANT Design website.

UKIYO logotype
The UKIYO logotype is deeply inspired by Japanese typography.
Tea packaging design.
Matcha tea packaging design.
Labels
Two label versions.
Corporate font.
They also designed a corporate font for the young company.
Tea boxes.
Some tea boxes for the different flavors.
A colorful brand identity.
A colorful brand identity.
A fresh and welcoming look.
A fresh and welcoming look.
A unique design for a Matcha brand.
A unique design for a unique and very new Matcha brand.
Communication materials.
Colorful communication materials.

All images © by IWANT Design. Feel free to find more work in our Graphic Design, Packaging, and Branding categories. WE AND THE COLOR is the online magazine for the international creative community!

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