The Penny Drop Cafe is bringing a new dining experience to the area of Melbourne’s East.
With a touch of “Brunswickness”, The Penny Drop Cafe is bringing a new dining experience to Melbourne. The owners Steven Liu and Mary Lai hired a collaborative team of graphic designers and interior experts to create a unique place that provides a new perspective on food and coffee in Box Hill. The graphic design studio Pop & Pac was responsible for the development of a uniform visual language. Their graphic concept draws inspiration from the site’s context. A custom-made edgy sans serif font has been used for the logotype. Furthermore, the graphic design team was tasked to develop a range of communication and branding materials such as business cards, coasters, bill folders, signage, menus, coffee cups, stickers, hoarding, etc. The result speaks for itself. Together with a team of innovative interior designers, they have created a place that has not before seen in this area of Melbourne’s East.
![The Penny Drop Cafe. The Penny Drop Cafe.](http://weandthecolor.com/wp-content/uploads/2016/07/1-The-Penny-Drop-Cafe.jpg)
Just check out the images below to see it for yourself. For those of you who want to see more of Pop & Pac’s graphic work, do not hesitate and visit their website. With more than 20 years of experience, the Melbourne-based graphic design studio specializes in a variety of creative fields including identity development, strategy, print communication, branded environments, signage design, and web design.
![Brand design by Pop & Pac. Brand design by Pop & Pac.](http://weandthecolor.com/wp-content/uploads/2016/07/2-Brand-design-by-Pop-and-Pac.jpg)
![Coffee mugs. Coffee mugs.](http://weandthecolor.com/wp-content/uploads/2016/07/3-coffee-mugs.jpg)
![Printed coffee mugs. Printed coffee mugs.](http://weandthecolor.com/wp-content/uploads/2016/07/4-Printed-coffee-mugs.jpg)
![Vintage inspired graphics. Vintage inspired graphics.](http://weandthecolor.com/wp-content/uploads/2016/07/5-Vintage-inspired-graphics.jpg)
![Custom typeface. Custom typeface.](http://weandthecolor.com/wp-content/uploads/2016/07/6-Custom-typeface.png)
![Signage. Signage.](http://weandthecolor.com/wp-content/uploads/2016/07/7-Signage.jpg)
![Cafe interior. Cafe interior.](http://weandthecolor.com/wp-content/uploads/2016/07/9-Cafe-interior.jpg)