Identity and web design by ANTI for Norwegian singer Sivert Høyem.
ANTI is an established Norwegian agency with offices in Oslo and Bergen.
The award winning agency was requested to revitalise the visual identity of Sivert Høyem, one of Norway’s most famous musicians. After his break up with the rock band “Madrugada”, he started a successful career as solo singer. The work included the creation of the complete visual identity, development of a responsive website, and a suitable design for a live album.
ANTI’s task was to build a bold and consistent identity around the artist. Main goal was to develop a flexible brand that could be used with diverse images and artworks for both print and web. The creative team of agency ANTI decided to create a kind of logo system consisting of clean typography and well suited for different surfaces and layouts. The musician website is based on a responsive grid system to allow a layout that works great on any screen size, whether desktop PC or mobile device.