Seilenna Swimwear – branding by Verena Michelitsch.
While working for studio RoAndCo, Verena Michelitsch was responsible for the brand identity of Seilenna Swimwear. Verena Michelitsch is an Austrian graphic designer and illustrator currently living and working in New York City. Her work for this swimwear fashion branding project included the complete conceptual branding, packaging design, hardware design, and web design.
The Seilenna Swimwear brand is inspired by a timeless minimalism as well as the elegance of clear shapes and colors. Especially the used colors refer to the setting sun and different shades of coral. Another striking feature is the sun logo where uneven lines resemble the setting sun.
Creative direction was done by Roanne Adams.
