Graphic Design, branding, and event design by San Francisco, CA-based studio Hybrid Design for Pinterest Knit Con.

Knit Con is Pinterest’s annual employee conference. The event celebrates creativity, hands-on learning, and the exploration of new skills and experiences. Hybrid Design, a San Francisco, CA-based creative studio was commissioned to develop the entire identity including event design to create a fresh new take on the idea of the Pinterest thread. To do so, they focused on the key elements that tie Pinterest’s values and employees together. The vivid mix of typography, colorful design elements and illustrations results in a beautiful physical space that the Pinners call home. Below you can see some design examples as well as photos from the event. For more of Hybrid Design’s creative work, please visit their website. Full credits can be found at the end of the article.

Pinterest Knit Con Event Branding by Hybrid Design.
Pinterest Knit Con Event Branding by Hybrid Design.
Pinterest Knit Con Event Branding by Hybrid Design.
A colorful take on typical wayfinding systems.
Pinterest Knit Con Event Branding by Hybrid Design.
The event celebrates creativity, hands-on learning, and the exploration of new skills and experiences.
Pinterest Knit Con Event Branding by Hybrid Design.
Images from the event.
Pinterest Knit Con Event Branding by Hybrid Design.
Colorful and fresh graphic design.
Pinterest Knit Con Event Branding by Hybrid Design.
The Pinterest headquarters decorated for the event.
Pinterest Knit Con Event Branding by Hybrid Design.
The design is characterized by a colorful mix of typography and illustrations.
Pinterest Knit Con Event Branding by Hybrid Design.
Pinterest Knit Con Event Branding by Hybrid Design.

All images © by Hybrid Design
Creative Direction: Brett Newman, Caleb Kozlowski
Design Lead/Art Direction: Patchara Charoensiri
Design: Dave Weber, Gabriel Ribes

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