Have a look at this alternative graphic design and brand proposal created by studio Graphéine for the 2024 Summer Olympics in Paris.

Back in 2019, French graphic design studio Graphéine took up the challenge to create a unique branding proposal for the 2024 Summer Olympics in Paris. Unfortunately, their proposal was not selected but as Pierre de Coubertin said, “The most important thing is to participate!” Read more below the following image.

Paris 2024 Olympic Games - Graphic Design and Brand Proposal by Graphéine.
Paris 2024 Olympic Games – Graphic Design and Brand Proposal by Graphéine.

Graphéine’s team had only 3 weeks from brainstorming to the final pitch. The logo concept clearly refers to the Eiffel Tower and sports tracks. In addition, an alternative logo version was made for the Paralympic games.

“The two logos are from the same shape. A simple change of angle of view makes it possible to switch from the logo of the Olympic Games to that of the Paralympic Games. This symbolic rapprochement between the two logos is a strong gesture that can act as a bridge between the world of able-bodied athletes and that of athletes with disabilities.”

Below you can find a few images of the graphic design and branding proposal by studio Graphéine for the Paris 2024 Olympic Games. For more of their work, please visit the studio’s website or follow them on Behance.

Paris 2024 Olympic Games - Graphic Design and Brand Proposal by Graphéine.
Logo concept for the Paris 2024 Olympic Games.
Paris 2024 Olympic Games - Graphic Design and Brand Proposal by Graphéine.
Logo for the Paralympic Games.
Paris 2024 Olympic Games - Graphic Design and Brand Proposal by Graphéine.
Communication design for the 2024 Summer Olympics.
Paris 2024 Olympic Games - Graphic Design and Brand Proposal by Graphéine.
Paris 2024 Olympic Games – Graphic Design and Brand Proposal by Graphéine.
Paris 2024 Olympic Games - Graphic Design and Brand Proposal by Graphéine.
Big billboard ad in the streets.

All images © by Graphéine. We would love to hear your opinion on this alternative graphic design and branding concept for the 2024 Summer Olympics. For more creative inspiration, just have a look at our Graphic Design and Branding categories.

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