Visual Identity for LEHKOY.
Laura Pol from Pol Designs in Miami, Florida was entrusted with the work for LEHKOY’s visual identity. LEHKOY is an arts movement dedicated to inspire and motivate people as well as to promote local artist. This arts movement is rather a way of life than just a brand.
Laura Pol’s task was to develop a visual language that reflects artistic diversity and creativity. On the other hand the visual identity has to be distinctive and unique. A custom lettering was used in combination with striking colors to produce a brand design with a loud statemenet. Laura Pol created organic patterns which were used as flashy backgrounds for the entire visual identity.
The complete graphic work included the design of a stationery set, business cards, t-shirts and caps.