A sophisticated brand identity developed by Anagrama Studio for The Diligence Company.
The Diligence Company is a Atlanta, Georgia based business specializing in the creation and management of projects in the hospitality industry. With several years of experience in the fields of luxury projects such as restaurants, bars, entertainment centers, hotels & resorts, the company offers a wide range of services. Anagrama’s creative team came up with the idea of creating a visual experience that draws inspiration from Leif Eriksson’s voyages. Eriksson was an Icelandic explorer who probably discovered America long before Christopher Columbus. That’s why the logo is based on a boat that represents the idea of sailing towards new opportunities. The dark blue of the color palette resembles the ocean. In addition, the blue color represents formality and experience, which is part of the company’s personality. The usage of golden accents adds an exclusive and elegant touch to the brand identity. The typographic language presents a striking contrasts caused by the combination of a serif font and a grotesk typeface. In addition to the printed collateral, Anagrama’s creative team was asked to develop a responsive website. For further information on the work, just visit their website.
All images © by Anagrama Studio.
