Body Painting for Minna Parikka SS14 collaboration.
Helsinki based illustrator and graphic designer Janine Rewell collaborated with shoe designer Minna Parikka to create this stunning fashion campaign, which combines artistic body paintings with MINNA PARIKKA’s SS14 collection. These body paintings illustrate the idea of the moment when a woman steps into a pair of Minna Parikka and something magic happens. Janine Rewell’s geometric patterns beautifully merge with the curves of the female body.
Art direction, Illustration, Body Paint Design: Janine Rewell
Photography: Jonas Lundqvist
Bodypaint: Saara Sarvas & Riina Laine