‘A Guide To Happy’, a little animation by studio Panoply with the aim to explain what you can do to find happiness.
Panoply is a British animation studio that produces engaging experiences for advertising and broadcast. “A Guide To Happy” has been lovingly produced as a little take on the old question: What really makes us happy? Using irreverent imagery and vivid colors, this beautiful animation explains what you can do and what you should not do to feel good. With great examples and funny animations, the video is the most friendly guide to find happiness. Please read more below the first image.
It’s great to see how they use different color schemes to visualize to good and the bad things. With a few illustrative examples, the video also explains the effects of hormones such as dopamine and oxytocin. Below you can find the video and some stills. Full credits can be found at the end of the article.
Concept, Design, Direction: Panoply
Creative Direction: Renaud Futterer and Mark Lindner
Script and Concept: Will Jarvis
Voice: Jon Hillcock
Do not hesitate and check out more inspiring videos in our Motion category. The section includes a wide range of different projects such as animations and short films.