Great Alaska Paper Co.
Fred Carriedo has designed this brand identity for a fictitious paper company. Goal of the design project was to create a visual identity that conveys a unique personality with traditional influences of Indigenous Alaskan culture. After determining the target group, Fred Carriedo came up with a nice looking logo design and the creation of the complete visual identity. Additional elements and ornaments were used to expand the brand identity in to a set of paper swatch books. Based on the visual toolset, Fred Carriedo has designed a series of event collateral.
About the author, Dirk Petzold.Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...
You can follow WE AND THE COLOR on: