Unique brand and packaging design by Ingrid Picanyol Studio for 27 87 Perfumes.
27 87 is a perfume brand that combines selected ingredients with best craftsmanship to create enchanting fragrances. Barcelona based Ingrid Picanyol Studio was asked to help with a packaging concept that fits to today’s lifestyle of constantly growing and ever changing needs. One of the main tasks was to create something that breaks with traditional perfume packagings. The concept provides a striking mix of vibrant colors and a rather restrained design of simple white and minimalist typography. Please read more below the first image.
Instead of using classic glass bottles, Ingrid Picanyol Studio has created a simple, white bottle with the shape of a blunted rectangle as we know it from technical devices. The restrained graphic language serves as a blank canvas that reflects everyone’s unrestricted imagination. As a symbol of the social network’s egocentricity, each scent is written in the form of a hashtag. Some images of the entire product and packaging range can be found below. For more of Ingrid Picanyol Studio’s creative work, please have a look here.