MTV European Music Award 2012 – Director’s Cut.

German animation and graphic studio Sehsucht created this stunnig opener for the 19th annual MTV European Music Award, November 11, 2012.

“The animated sequence is a journey through time and space, transcending the ancient Zoetrope concept which stems from pre-Christian Chinese culture to our modern global society. A band lives the American Dream, symbolizing the ascent of a basement musician to stardom across the horizontal zoetrope layers. They move from the underground scene to stardom with the help of their fans and social networks, finally reach the top of the carousel and perform at the MTV EMA.”

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