Vörda Brand Identity created by North

Graphic design studio ‘by north™’ has created a fresh, new brand identity for Vörda.

Vörda is a brand focusing on high-quality, natural products sourced in Asia and Europe for the North American market. Studio ‘by north’ was asked to develop a suitable name, brand strategy, visual identity, and packaging design for the new company.

Their designers developed a bespoke logotype that comes to life in a variety of animations. Combined with a vivid color palette and a pattern based on simple geometric shapes as well as crisp typography and a generous amount of white space, the brand identity conveys a playful look without compromising its promise of high-end, healthy products. The flexibility of the graphic design concept means that the identity can be applied to numerous products and types of packaging without compromising the coherency of the brand. In keeping with Vörda’s commitment to natural, healthy and sustainable products with minimal impact on the environment, all packaging and brand applications utilizes recyclable materials.

See more below or visit the website of graphic design studio ‘by north™’.

All images © ‘by north™’. Check out more projects in our Graphic Design, Branding, and Packaging Design categories.