Fashion store brand development by Mutabor for Uzwei, a Hamburg based editorial store.
Design agency Mutabor was commissioned to develop a sophisticated brand identity for Uzwei, a Hamburg, Germany based editorial store. The store is a subsidiary of the traditional Hamburg based fashion house, Unger. Task was to create a visual laguage based on current trends and a concept inspired by fashion magazines. The shop offers a fine selection of trendy fashion labels along with flowers, coffee, and beauty products.
Agency Mutabor has created a brand identity that refers to the traditional parent company. The new store identity provides numerous variations regarding colors and the logotype itself. The complete work included the creation of a stationery set, the packaging range, different communication materials, outdoor advertising, and a new website. Below you can see some images of the sophisticated store identity.
