Trade Gothic: the classic sans-serif font family for advertising and multimedia projects.

Our font reviews are not just about the latest releases but to be honest, the past few months we mostly wrote a lot about novelties. Hence, here comes one of our all-time favorites, Trade Gothic. Type designer Jackson Burke started to work on Trade Gothic in 1948. While he was the director of type development for Mergenthaler-Linotype in the USA, he added more waits and styles to the family until 1960. Since then, Trade Gothic was frequently used in popular advertising and multimedia campaigns often mixed with roman text fonts. In addition, its condensed styles could often be seen as headlines in numerous newspapers. As most gothic typefaces from this time, Trade Gothic’s letters offer a more irregular style than many others, especially the ones that came later like Helvetica. That’s why it creates a more characteristic effect. The complete family consists of 26 styles including oblique versions for each weight and width. To learn more about this iconic font family, just click on the following link or have a look at the samples below.

You can purchase the family at MyFonts.

Trade Gothic Font Family from Linotype
Some typographic samples of the trade Gothic font family published by Linotype.
Trade Gothic Font Family from Linotype
More examples of use and samples of different letters.

You can purchase the family at MyFonts.

You can have a look at our recommended Fonts category to find more typefaces from different genres. Whether geometric sans fonts or elegant serif typefaces, we show you a handpicked selection of the latest releases and classic typeface. for those of you looking for professional stock graphics in all shapes and styles, feel free to browse through our extensive Templates category. WE AND THE COLOR is an online magazine for creatives from around the globe.

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