Branding Inspiration
New Corporate Identity for Hörst, designed by lg2 boutique.



“The Hörst branding positions this high-end men’s clothing designer and manufacturer as an authentic brand that brings together romanticism and elegance. Inspired by the modern dandy, the photos feature men who have an elegance and mystery about them and a penchant for excess and extravagance – like any dandy would. All graphic elements were created to highlight both the brand’s rich German heritage and its modern style.”
Clean and elegant brand design here. I especially like the monogrammed wax punch. That’s a unique piece that really sets a classy precedent.