This Brand Refresh by The Collected Works for Hovr is a Masterclass in Motion-Driven Branding for a No-Code Future
What does it mean to truly interact with a website? Not just click through menus or scroll down a page, but to discover something. Something that feels alive—responsive, thoughtful, maybe even a little magical. That’s the kind of experience Hovr is building. And thanks to a bold, fresh brand refresh led by The Collected Works, that experience now feels as intuitive as it is inventive.
If you’re in branding, UX, or the broader digital design space, this one’s worth your attention.
But let’s start with a question: how do you brand a tool that most people haven’t seen before? Something subtle, embedded into user experiences, yet powerful enough to change how people engage with content? This is exactly the challenge The Collected Works faced when they took on the task of reimagining the identity of Hovr—a no-code tool designed for travel, hospitality, and lifestyle brands. Its purpose? To turn static web elements into dynamic moments of discovery, simply by hovering.
It’s a clever idea. But explaining it? Not so straightforward. And that’s where smart branding steps in.
Why the Hovr Brand Needed a Refresh
Hovr isn’t just another SaaS platform. It’s a quiet revolution in user interaction—lightweight, context-rich, and designed for emotional impact. It allows users to hover over text, images, or UI elements to reveal extra content. Think hotel features, hidden gems of a destination, or the story behind a product. All without clicks or heavy animations.
This simplicity is its strength, but also a communications challenge. How do you visually express something that’s mostly felt, not seen?
The Collected Works tackled this by building a brand identity that mirrors the product’s behavior. Everything about the refreshed look and feel—motion, playfulness, simplicity—aims to capture that moment when curiosity meets clarity.
A Design System That Feels Alive
At the heart of this brand refresh is a design system in constant motion. It doesn’t shout; it hovers, reveals, and flows. From 3D visuals to interface elements, the system speaks in a language of movement—soft, intuitive, and just a bit whimsical. The entire visual identity is rooted in action and discovery.
Colors are bright but not overwhelming. Typography is modern, but with character. Visuals are playful without losing focus. Each design choice supports Hovr’s central promise: that exploring digital content can feel natural, even joyful.
This isn’t branding for branding’s sake. It’s experience design from the ground up.
Meet Nimbus: The Mascot with a View
One of the standout elements introduced by The Collected Works is Nimbus—a clever, charming mascot that embodies everything Hovr stands for. Nimbus is a bird. But not just any bird. It hovers, it travels, and it sees the bigger picture.
It’s rare to see a brand mascot that actually works across both emotional and functional layers. Nimbus does both. Visually, it adds a human touch. Conceptually, it reinforces the idea of lightweight exploration. It’s an anchor for storytelling and brand recall. And yes—it moves.
Mascots like Nimbus aren’t just cute. When done right, they build emotional connections. And that’s what Hovr is really selling: a better, more meaningful way to connect people with digital content.
Typography and Color with a Purpose
In this brand refresh, form follows function. The typography is crisp and approachable. It guides the eye, supports hierarchy, and mirrors the product’s clarity. Colors are vibrant, chosen to stand out without screaming. There’s a thoughtful restraint at play—every visual element seems to know when to speak and when to stay quiet.
This balance is especially important for a no-code product. Hovr needs to feel accessible, not technical. It’s about creating emotional resonance without visual clutter. And The Collected Works has clearly mastered that balancing act.
Motion, Media, and Making the Brand Work Everywhere
One of the most impressive aspects of this project? Its scalability. The brand works across web, print, 3D, motion, and more. It feels cohesive but not repetitive. Each medium reinforces the same core idea: fluid, engaging interaction.
This isn’t accidental. It’s the result of a brand system built with flexibility at its core. Whether you see Hovr in a digital demo, a printed brochure, or a playful animated explainer, it feels unmistakably Hovr. That’s what great design does—it travels.
And let’s not forget: for a tool like Hovr, which enhances user journeys, it’s only right that its brand should move just as seamlessly across touchpoints.
Why This Brand Refresh Stands Out
There are brand updates, and then there are strategic transformations. The Collected Works didn’t just make Hovr look better. They made it understandable, relatable, and desirable. They gave it a voice, a face, and a personality.
This project demonstrates how motion, storytelling, and visual clarity can work together to communicate complex ideas in simple ways. That’s not easy. But it’s the kind of work that turns a product into a platform—and a tool into a brand.
What Can Other Brands Learn from This?
If you’re designing for innovation—especially in the tech or SaaS space—this refresh offers a blueprint. Start with clarity. Build around interaction. And don’t be afraid to infuse a little personality, even into the most minimal tools.
Your product might be subtle, but your brand doesn’t have to be silent.
The Collected Works has shown how thoughtful branding can bridge the gap between product functionality and user understanding. More than that, they’ve proven that even lightweight interactions deserve bold, memorable identities.
So the next time you’re rethinking a brand, ask yourself: What does it feel like to use this product? And how can design make that feeling visible?
If you’re interested in branding that moves—literally and emotionally—bookmark this one. You’ll be glad you did.
Any footage © by The Collected Works. Feel free to browse WE AND THE COLOR’s Graphic Design, Branding, and Web Design categories for more creative inspiration.
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