State of the Obvious
Brand identity with a collection of products “which turns conventional branding on its head” by Mash Creative, an independent design studio based in East London.
“At Mash Creative we believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious. S/O/T/O uses the products description to create a unique brand identity.
The collection currently consists of Tote Bags, Notebooks, Mugs, T-Shirts and Posters. Each product is supplied with custom branded packaging (selected resellers) which utilises the S/O/T/O theme – This is my Mug Box, This is my Degradable Polythene Postal Bag for example.”