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SONY ACTION CAM – “NEVER BEFORE SEEN” Campaign

Still from the never before seen film Paperports, directed by Charles Young with a Sony Action Cam.

Sony teamed up with directors from all over the world to produce 20 films shot on Action Cams.

For their “never before seen” campaign, Sony collaborated with a range of creative filmmakers to produce a series of 20 short films ranging from crafty experiments and audacious stunts to short documentaries, sports adventures and scripted short stories. The films celebrate creativity in all its forms and use Action Cams to provide unique new perspectives on the production process and the stories themselves.

Still from the never before seen film "Paperports", directed by Charles Young with a Sony Action Cam.
Still from the never before seen film “Paperports”, directed by Charles Young with a Sony Action Cam.

The campaign launched on March 23, 2015 with the debut of three diverse films: “Picture Machine” directed by Studio Nos, “Paperports” directed by Charles Young, and “Creature” directed by Ryan Dzierzek.

The film “Paperports” lets us peek into the work and process of Young’s intricate miniature paper architecture practice. This charming film follows the inhabitants of a tiny paper city as they go about their business. From the imagination of Charles Young, creator of Paperholm, comes 60 unique buildings, 9 vehicles and a fascinating peek inside his meticulous process with Action Cam by Sony.

The creative for the campaign was led by Japan’s Mori Inc and New York’s Stinkdigital, with additional support from Dentsu. For further information, please visit: www.sony.net/neverbeforeseen

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