Have a look at this complete branding case study by Pharus Design which involved the creation of the graphic design concept, packaging, and visual language of the new ready-to-drink line of beverages for Schweppes.

Planning to launch the first alcoholic product in the Brazilian market, Coca-Cola invited the creative people at studio Pharus Design for the challenge of creating the brand concept, visual language, packaging, and content for a ready-to-drink line within the Schweppes brand that unites classic and contemporary. Please read more about the project below the following image.

Schweppes Premium Drinks — branding case study by Pharus Design.
Schweppes Premium Drinks — branding case study by Pharus Design.

Pharus Design’s creative team started from an extensive investigation process, seeking insights from experts in artisanal distillery manufacturing mixologists from São Paulo’s most renowned bars and sensory manual experiments. Developed by the content team, they have created strong visual metaphors for the concept.

Schweppes Premium Drinks — branding case study by Pharus Design.
The labels of the bottles are based on classic elements with a contemporary twist.

Using some collage-like designs, they came up with metaphors to communicate unusual mixtures of ingredients and connections between people. This way, they developed a visual language that is intimately connected to the roots of Schweppes’ identity using its classic elements with a contemporary twist.

Schweppes Premium Drinks — branding case study by Pharus Design.
Packaging design
Schweppes Premium Drinks — branding case study by Pharus Design.
Schweppes Premium Drinks — branding case study by Pharus Design.

All images © by Pharus Design. Do not hesitate to browse through our extensive Graphic Design, Branding, and Packaging Design categories to find other inspiring work created by freelance graphic designers and leading branding studios from all over the world.

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