Graphic design, art direction, and branding by creative agency Sid Lee for SCALE AI.
SCALE AI acts as a catalyst with the aim to accelerate the application of artificial intelligence for supply chains. Sid Lee, a leading creative agency with offices in Montreal, Toronto, New York, Paris, and LA was approached to create a new brand identity that literally makes the scale. They have created a logo and an array of graphics that highlight the values and connect different ideas. The new brand identity illustrates the vision of developing a thriving AI ecosystem and scaling businesses along the way. Just have a look below. For more of Sid Lee’s creative work, please visit their website or follow the agency on Behance. Full credits of the project can be found at the end of the article.
Creative Director: Simon Chénier-Gauvreau
Artistic Director: Etienne Murphy
Creative Director, motion: Olivier Valiquette
Motion Design: David Leclerc
Copywriter: Thierry Faucher
Account Services: Annie Dufresne
Agency: Sid Lee
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