An epic main title piece created by the production company Sarofsky for FITC’s 2020 edition of its flagship annual creative event.

For the 2020 edition of its annual creative event in Toronto, FITC engaged Sarofsky to create an epic main title piece. With the event’s postponement, both companies joined forces to unveil their powerful cinematic experience, entitled “What You May Find.” Set to a new rendition of the classic hit “In The Year 2525,” this rich, iconic animation offers a stark vision of “what we may find,” ending with a ray of hope.

About Sarofsky

Director, creative director, and designer Erin Sarofsky launched Sarofsky in Chicago in 2009 to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky’s staff artists use animation, visual effects, computer graphics, and live-action to collaborate with illustrious clientele from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that heightens audience impact through sublime commercials, brand films, title sequences and much more, Sarofsky’s reputation for breakthrough design, its proven cross-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago’s West Loop are all key components of the attraction.

Sarofsky + FITC: "What You May Find"
Sarofsky + FITC: "What You May Find"

Credits

Main Tools: Adobe Creative Cloud; Maxon Cinema 4D; Adobe After Effects; SideFX Houdini.

Design/Production Company: Sarofsky
Director: Erin Sarofsky
Co-Director: Duarte Elvas
Executive Producer: Steven Anderson
Producer: Kelsey Hynes
Lead Artists: Josh Smiertka, Jake Allen, Tanner Wickware, Matt Miltonberger
Additional Design and Animation: Ally Munro, Griffin Thompson, Andrew Hyden, Dan Moore, Tobi Mattner, Nik Braatz
Additional Contributors: Jamie Gray, Andrew Rosenstein, Mark Galazka, Kenny Albanese

Music Supervision: Groove Guild
Final Mix and Sound Design: Groove Guild

Music Track: “In the Year 2525”
Composer: Richard Evans
Performed by: Jon Notar featuring Jean Rohe
Master Recording: Groove Guild
Publisher: Zerlad Music Enterprises, Ltd. (BMI)
Worldwide Rights Administrator: Grow Your Own Music (BMI), a division of “A” Side Music, LLC d/b/a Modern Works Music Publishing

Any footage © by Sarofsky and FITC. Feel free to find other inspiring film and animation projects in our Motion category. In addition, you can subscribe to our official YouTube channel.

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