Sagmeister & Walsh – Campaign for Aishti Foundation

“By the Sea”, an image campaign realized by New York City based agency Sagmeister & Walsh for Tony Salamé’s Aishti Foundation.

The Aishti Foundation is located just a stone’s throw away from Beirut at the Mediterranean coast of Jal el-Dib, Lebanon. It’s a 40,000 sq foot exhibition space showcasing works from Tony Salamé’s 2,000-strong collection and diverse retail shops from the luxury segment.

Aishti Foundation – By the Sea Campaign.
Aishti Foundation – By the Sea Campaign.

The New York City based design firm Sagmeister & Walsh was commissioned to conceptualize and design a campaign to celebrate the opening of the Aishti Foundation. The campaign is themed around the intersection of art and fashion. In addition, it is highlighting the location by the sea side. Sagmeister & Walsh also developed an animation series for Instagram and diverse social channels. For additional information, please visit the website of Sagmeister & Walsh.

Each set design represents a surreal little world referring to the intersection between fashion and art, while also highlighting the foundation's location by the sea side.
Each set design represents a surreal little world referring to the intersection between fashion and art, while also highlighting the foundation’s location by the sea side.
The models are floating in the room.
The models are floating in the room.
What a dreamlike set design by Sagmeister & Walsh.
What a dreamlike set design by Sagmeister & Walsh.
This yellow theme is part of the By the Sea Campaign created by Sagmeister & Walsh for the Aishti Foundation.
This yellow theme is part of the By the Sea Campaign created by Sagmeister & Walsh for the Aishti Foundation.
Another image of the campaign developed by Sagmeister & Walsh for the Aishti Foundation.
Another image of the campaign developed by Sagmeister & Walsh for the Aishti Foundation.
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