A Fusion of Heritage and Modern Elegance: NOA’s Renovation of Park Hotel Franceschi
The historic Park Hotel Franceschi in Cortina d’Ampezzo has recently undergone a transformative renovation by the renowned architecture and interior design studio NOA (Network of Architecture). This ambitious project aimed to redefine the hotel as a year-round destination, blending Cortina’s rich heritage with a fresh interpretation of Alpine elegance. The result is a space that embodies refined mountain living, offering guests an authentic yet contemporary experience in the heart of the Dolomites.
Embracing the Spirit of Cortina: A Design Philosophy Rooted in History
NOA approached the renovation with a deep respect for the hotel’s historical significance and place within the cultural fabric of Cortina d’Ampezzo. The design team sought to create a dialogue between the past and the present, carefully preserving the architectural integrity of the building while introducing modern elements that speak to today’s standards of luxury and comfort.
Interiors that Tell a Story: A Symphony of Light, Texture, and Color
Inside, NOA’s design narrative unfolds in a series of thoughtfully curated spaces that reflect the hotel’s storied past while looking toward the future. The use of natural materials such as wood and stone is prevalent throughout, echoing the surrounding landscape and grounding the interiors in a sense of place.
Warm wooden ceilings, original ceramic stoves, and large windows that frame stunning mountain vistas are just a few elements that contribute to the hotel’s cozy yet sophisticated ambiance. NOA’s design cleverly balances these traditional touches with modern furnishings and fixtures, creating a harmonious blend of old and new. Sleek, contemporary lighting fixtures hang above classic dining setups, while plush, modern seating arrangements are paired with traditional wooden floors, offering comfort without sacrificing style.
The color palette is another testament to NOA’s thoughtful approach. Soft, muted tones of beige, grey, and blue complement the natural materials, creating an atmosphere of calm and tranquility. This choice of colors not only enhances the natural light that floods the spaces but also reinforces the hotel’s connection to its Alpine environment.
A Year-Round Destination: Versatility Meets Luxury
The renovation was driven by a desire to establish the Park Hotel Franceschi as a year-round destination, catering to visitors who seek the unique charm of Cortina d’Ampezzo throughout all seasons. To achieve this, NOA focused on creating versatile spaces that can adapt to different needs and occasions.
Communal areas, such as the lounge and dining rooms, have been designed to accommodate both intimate gatherings and larger social events. This flexibility is further enhanced by the thoughtful layout, which promotes a sense of openness while still offering secluded corners for relaxation and privacy.
NOA’s renovation of the Park Hotel Franceschi is a masterclass in how to honor a building’s historical legacy while preparing it for the future. By carefully blending traditional Alpine elements with modern design principles, the studio has created a space that feels both timeless and contemporary. This renovation not only revitalizes a beloved landmark in Cortina d’Ampezzo but also sets a new standard for luxury hospitality in mountain regions. Guests can now enjoy a refined and conscious living experience that celebrates the beauty of the Dolomites all year round.
For travelers seeking a unique blend of history, luxury, and sustainability, the newly renovated Park Hotel Franceschi promises an unforgettable stay in one of Italy’s most iconic mountain destinations.
All images © by Alex Filz and NOA. Do not hesitate to find other inspiring interior design projects on WE AND THE COLOR.
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