Graphic design, branding, and art direction by ARENAS®lab for OCHII.
The OCHII concept-store is a place where unique items and people are connected. At an early stage in the brand formation, they have commissioned ARENAS@lab to help with a unique visual identity. After the designers began exploring vast scenarios for an outstanding brand identity, they analyzed a great pool of cultural phenomena in the world of fashion, art, and adjacent disciplines. Together with the OCHII team, they have created a unique tone of communication and brand positioning, as well as articulated the desired customer journey at every touchpoint. Just have a look below. For more of ARENAS®lab’s creative work, please visit their website.
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