For Midlight Records, Studio Naam has produced a visual experience based on simple graphic symbolism.
Studio Naam is a multidisciplinary design studio based in Utrecht, The Netherlands. They have been working with Midlight Records for several years. Midlight Records is more than just a Dutch music label. They also release amazing tracks and host popular radio shows and music events. In addition, they frequently curate fascinating mixtapes. For the year 2017, Studio Naam has reworked Midlight Records’ existing visual identity to reflect the brand’s evolution from events to records. Studio Naam’s creative team has produced a modern design based on simple graphic symbolism. The project included a new brand concept as well as different printed materials such as a new stationery system, business cards, posters, CD covers and much more.
Some examples of the new brand identity can be found below. For more, please have a look at Studio Naam’s website or check out their portfolio on Behance.
All images © by Studio Naam. Do not hesitate to discover more inspiring projects in our Graphic Design and Branding categories.
