Crafting Cultural Identity: Lila Molino’s Brand Design by Futura Creative Studio
Creative studio Futura, renowned for its innovative approach to design, has once again proven its mastery with the branding of Lila Molino, a new taqueria in Dubai, United Arab Emirates. This project beautifully weaves together Mexican cultural heritage with modern design aesthetics, creating an immersive brand experience that resonates deeply with the taqueria’s mission to offer an authentic taste of Mexico.
Merging Tradition with Modernity
At the heart of Lila Molino’s brand is an ode to Mexican tradition, specifically through the lens of its staple ingredient—corn. Futura’s design narrative begins with the origin myths of corn, central to Mexican identity, and extends to the vibrant daily life surrounding the taquerias of today. The brand’s core icon, an engraving of corn husks shaped into praying hands, is a profound symbol that amalgamates Mexico’s pre-Columbian history, its Catholic faith, and modern artistic expression. This design choice not only pays homage to the significance of corn in Mexican culture but also subtly introduces a spiritual dimension, connecting past and present.
Illustrations that Tell a Story
The illustrations developed by Futura are the linchpin of the Lila Molino brand identity. These custom illustrations draw from costumbrista origins, capturing the essence of everyday Mexican life. They are more than decorative elements; they are narrative devices that recount the journey of corn from its mythical beginnings to its role in contemporary cuisine. These illustrations are strategically placed across the taqueria’s packaging and in a striking 15-panel mural within the restaurant, ensuring that every touchpoint tells a part of the brand’s story.
Typography and Color: A Handmade Aesthetic
In a deliberate departure from sleek, uniform typographic trends, Futura chose the Numberplate typeface for Lila Molino’s editorial system. This typeface, with its slight imperfections and disproportionate characters, echoes the charm of hand-painted signs commonly found in Mexican taquerias. The choice of typography is a nod to the artisanal spirit of Mexico, where the beauty of design often lies in its imperfections.
Complementing the typography is a color palette inspired by traditional Mexican ceramics. Dominated by earthy browns and brick reds, with subtle accents of light blue and red, the palette evokes the warmth and vibrancy of Mexican culture. These colors not only align with the aesthetic of the restaurant but also enhance the authenticity of the brand experience.
Creating a Genuine Mexican Experience in Dubai
Futura’s branding for Lila Molino does more than just introduce a new taqueria to Doha; it transports customers to Mexico. By intertwining elements of Mexican heritage with contemporary design practices, Futura has crafted a brand that feels both timeless and fresh. The careful consideration of cultural symbols, the storytelling through illustration, and the use of handcrafted aesthetics culminate in a brand identity that is as flavorful as the dishes it represents.
Lila Molino is a testament to Futura’s expertise in designing brands that are not only visually compelling but also culturally resonant. In an age where authenticity is increasingly valued, Futura’s work on Lila Molino stands out as a brilliant example of how design can bridge cultures and create meaningful connections across the globe.
All images © by Futura. Feel free to find other trending projects in the Graphic Design, Branding, and Packaging Design sections.
Subscribe to our newsletter!
