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IBM Smarter Planet Campaign

IBM Smarter Planet - Icon Design and Illustration

IBM Smarter Planet – Icon Design and Illustration.

San Francisco based creative studio “Office” teamed up with agency Ogilvy & Mather New York to develop an illustrated vocabulary for the IBM Smarter Planet campaign. Studio Office has created a range of bold, iconic illustrations inspired by Paul Rand’s original design vision for IBM’s Smarter Planet campaign. The icons are intended to illustrate IBM’s vision to help solve the world’s biggest problems. They are designed to tell a series of different stories. The series of illustrations appeared in several print publications as well as outdoor and digital ad campaigns around the world.

Below you can see numerous icon illustrations created by studio Office for the IBM campaign. The many icons serve as visual metaphors for different topics. If you want to check out more design and branding projects by studio Office, visit the website.

IBM Smarter Planet - Icon Design and Illustration
A series of illustrated icons for IBM
IBM – Icon Design and Illustration
IBM – Icon Design and Illustration
IBM – Icon Design and Illustration
IBM – Icon Design and Illustration
IBM advertising signs
IBM Smarter Planet Campaign

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