Brand communiction by Studio Marcus Kraft for FREITAG’s new F-ABRIC fashion line.
Zurich-based fashion brand FREITAG is well known internationally for its bags made from used truck tarpaulins. For the current communication of their biodegradable F-ABRIC textiles, the company teamed up once again with Studio Marcus Kraft. In collaboration with photographer Nadine Ottawa, they have produced a brand and communication concept that literally turned the clothing line inside out. Please read more below.
With different slogans and a wide range of photographs, the communication concept underlines the values of sustainability and a the production made in Europe. The photos are used for the entire communication including print and web. Various items including brand materials and clothing were labeled by hand with diverse statements. Within the next weeks, the images and these unique hand-lettered pieces will be displayed in selected FREITAG stores in different countries. In addition, all new clothes will be presented in a brochure, which shows the consistent F-ABRIC concept.
All images © by FREITAG/Studio Marcus Kraft/Nadine Ottawa. Feel free to discover more inspiring projects in our Graphic Design, Branding, Fashion, and Photography sections. WE AND THE COLOR is your source for the daily dose creative inspiration!