Evian Campaign: Live Young

Evian’s funny adverstising campaign “Live Young” with photos by Jean Yves Lemoigne.

Jean Yves Lemoigne is a french photographer who lives between New York City and Paris. In 2015, he was hired to work for Evian’s funny adverstising campaign “Live Young”. The campaign is taking the slogan literally by the juxtaposition of an adult’s body with the perfectly matching expression of a baby. This way, a series of images were created. The advertising campaign had a specific mediaplan. It was necessary that the two matching images had to be displayed on 2 billboards side by side.

The Evian Campaign has been produced by BETC Paris. The shootings were done in Seychelles and in Paris. You can find full creadits of all team members at the end of the article.

Evian Campaign: Live Young.
Evian Campaign: Live Young.
Photography by Jean Yves Lemoigne.
Photography by Jean Yves Lemoigne.
Images from Evian's funny advertising campaign.
Images from Evian’s funny advertising campaign.
This baby is looking very relaxed.
This baby is looking very relaxed.
It's funny to see how the facial expressions and gestures of the babies match the scene.
It’s funny to see how the facial expressions and gestures of the babies match the scene.
Enjoying some music at the desk.
Enjoying some music at the desk.
The Evian ad campaign had a specific mediaplan, it was only displayed on 2 billboards side by side.
The Evian ad campaign had a specific mediaplan, it was only displayed on 2 billboards side by side.

Art Director: Agnes Cavard
Copywriter: Valerie Chidlovsky
Postproduction: Pierrick Guennuges at Sparklink
Photo Assistant: Laurent Heitzmann

Feel free and have a look at our extensive Photography section to find more inspiring work. Not only for advertising, the category features a great variety of photographic work. This is your space for inspiring images from a diversity of creative fields. I hope you enjoy it!

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