Evian’s funny adverstising campaign “Live Young” with photos by Jean Yves Lemoigne.
Jean Yves Lemoigne is a french photographer who lives between New York City and Paris. In 2015, he was hired to work for Evian’s funny adverstising campaign “Live Young”. The campaign is taking the slogan literally by the juxtaposition of an adult’s body with the perfectly matching expression of a baby. This way, a series of images were created. The advertising campaign had a specific mediaplan. It was necessary that the two matching images had to be displayed on 2 billboards side by side.
The Evian Campaign has been produced by BETC Paris. The shootings were done in Seychelles and in Paris. You can find full creadits of all team members at the end of the article.
Art Director: Agnes Cavard
Copywriter: Valerie Chidlovsky
Postproduction: Pierrick Guennuges at Sparklink
Photo Assistant: Laurent Heitzmann
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