Art direction and graphic design by Vanessa Pepin in collaboration with Les Garçons for Doyle.

Doyle was founded in 1978 by optometrist Luc Doyle in the Montréal district of St Henri. Until today, the family-run business has grown to 19 locations across Québec. Canadian graphic designer Vanessa Pepin and a creative team of Les Garçons have been asked to work on a redesign of the existing brand identity. The result is a visual experience based on expertise and a modern, minimalist look and feel. Just see it for yourself. Full credits can be found at the end of the article.

Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.
Doyle—optician branding by Vanessa Pepin and Les Garçons.

All images © by Vanessa Pepin and Les Garçons.
Brand strategy: Christina Brown
Art direction & graphic design: Vanessa Pepin
Boutique design: Zebulon Perron
Product photography: Les Garçons
Boutique photography: David Boyer

Do not hesitate to find other creative work in our Graphic Design and Branding categories.

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