Monterrey, Mexico-based branding and design studio Anagrama was asked to develop a suitable brand and package design for Doce Cielos a Mexican brand specializing in traditional handcrafted honey-based products.
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“The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey’s sweet traditional essence.Since the brand’s primary products are honey-based, we chose a bee for the logo.
The packaging design praises the great variety of honey varieties using a categorization based visual system and nomenclature. The typography is meant to convey the cleanliness and elegance of the product.”
